How and why I joined IBM as a social media lead to work on SmarterQuestions.org
Social Media Lead I work for IBM and my official title is “Social Media Lead”. In the hierarchal nature of IBM, I sit in the Software Group, specifically Information Management. That’s when it gets...
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John Boyd and social media marketing
I recently finished Boyd: The Fighter Pilot Who Changed the Art of War, by Robert Coram. The book tells the story of an Air Force fighter pilot who brought a radically different way of thinking about...
View ArticlePushing social media responsibility down to the lowest possible level
In my role as social media lead at IBM for a competitive team on Oracle, and editor for the SmarterQuestions.org blog, I’ve been thinking about the best place to put the responsibility for social media...
View ArticleA social media lead’s focus should be inside the company
I work as a social media lead for a competitive team focused on Oracle inside of IBM. I maintain a site called SmarterQuestions.org. Part of my role is to manage the SmarterQuestions presence on...
View ArticleHow to get your company experts to blog
If you work in social media as part of a marketing team, you’ve definitely heard “I don’t have time to blog” from your subject matter experts. I work for IBM and a big part of my job is to encourage...
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